Exploring Color Theory in Makeup for Melasma
- Rebeca Scattone
- Sep 1, 2024
- 3 min read
Dive into the Art of Color Theory and Camouflage Techniques in Makeup
Hey, beauty lovers! Today we're diving into the world of makeup and all things glam. If you've ever wondered about the magic behind a flawless makeup look, then you're in for a treat. We had the pleasure of chatting with Thalyta Pires, a talented makeup artist specializing in social makeup. So grab your favorite blush brush and let’s dive into the world of makeup!

First off, let's introduce Thalyta a bit better. She's a passionate makeup artist based in London, and you can find her stunning work on Instagram at @thalytapiresbeauty.
Her journey into the beauty industry started with a deep love for makeup, which eventually led her to share her talent with friends and clients. Thalyta's specialty lies in social makeup, where she "focuses on enhancing natural beauty without transforming her clients' looks entirely".
One of the things that make Thalyta's work stand out is her unique approach to color theory in makeup. She uses color techniques to address common skin concerns like discoloration and high pigmentation, helping her clients feel more confident in their own skin.
For example, many of her clients with melasma struggle with insecurity about how their makeup will look. Thalyta takes the time to have open conversations with them, explaining how she can use color theory to address their concerns and achieve a flawless result.
Color wheel and color theory. How it applies to makeup?!

The color wheel is basically a visual representation of how colors relate to each other. It's made up of primary colors (red, blue, yellow), secondary colors (orange, green, purple), and tertiary colors (yellow-orange, red-orange, red-purple, etc).
Color theory is the study of how colors work together and the emotions they evoke. For example, warm colors like red and orange can create a bold and energetic look, while cool colors like blue and green can give off a calm and soothing vibe.
Now, how does this all tie into makeup? Well, understanding the color wheel and color theory can help you create stunning makeup looks. You can use complementary colors (opposites on the color wheel) to make your eyes pop, creating skin camouflages or create a monochromatic look using different shades of the same color for a cohesive and polished appearance.
Makeup for Dark Spots and Hyperpigmentation
I recently had a Botox procedure that left me with a hematoma on my face for 2 weeks, right when I had an important photoshoot to do! Luckily, Thalyta Pires came to my rescue with her expertise in color combination to camouflage the hematoma without making the makeup look heavy, keeping a natural effect.
Thalyta, a professional makeup artist, revealed that hyperpigmentation and melasma are the top concerns among her clients when it comes to makeup camouflages. These skin conditions can be challenging to cover up, but Thalyta shared some valuable tips for achieving flawless coverage at home. Whether you're dealing with uneven bruising, skin tone or dark spots, her expertise can help you enhance your natural beauty.
Thalyta’s Top 5 Tips for the Perfect Camouflage:
First things first: Thalyta recommends starting with a primer to create a smooth base for your makeup.
Use complementary colors: Choose a concealer with a hue opposite to the color of the melasma or hyperpigmentation on the color wheel. For example, if the pigmentation is brown, use a concealer with yellow or peach undertones to neutralize it.
Color correct with green: If the pigmentation has a red undertone, apply a green color corrector before applying foundation to neutralize the redness. Blend it well for a seamless finish.
Blend, blend, blend: Whether you're using a concealer or color corrector, blending is key. Use a makeup sponge or brush to blend the product into your skin for a natural look.
She also suggests using a damp makeup sponge to blend the products seamlessly for a natural finish.
Additionally, Thalyta advises choosing makeup products with buildable coverage to achieve the desired result without looking cakey.
If you have any questions or need further guidance, don't hesitate to reach out to Thalyta on her social media channels.
Her expertise and personalized advice can make a significant difference in your makeup routine. Click here to connect with Thalyta and discover more tips for achieving a flawless social makeup.