Mastering the Classic and Volume Lash Game for Every Style and Budget

Expert Tips for Switching Lashes Techniques

As the beauty industry continues to evolve, so does the demand for diverse lash styles.

Whether you're a seasoned lash technician or just starting out, understanding the differences between Classic and Russian Volume Lashes is crucial for meeting the varied preferences of your clients.

We'll discuss the importance of offering a diverse service menu that accommodates different budgets and time constraints, focusing on how to cater to both clients seeking a natural look and those desiring a more glamorous style.

Understanding Client Preferences: Natural vs. Glamorous

One of the key factors in successfully transitioning your clients from Classic Lashes to Russian Volume Lashes is understanding their individual preferences.

Not all clients are looking for the same result, so it’s important to offer a range of options that cater to different tastes.

Natural Look: Many clients prefer a subtle enhancement that mimics the look of naturally fuller lashes.

For these clients, Classic Lashes —where a single extension is applied to each natural lash — are often the go-to choice.

However, you can also create a natural effect with Russian Volume Lashes by using lighter, smaller fans (2D or 3D). This provides a fuller lash line while maintaining a delicate, natural appearance.
Glamorous Look: On the other end of the spectrum, some clients crave a bold, eye-catching look.

Russian Volume Lashes, with their ability to apply multiple extensions to a single lash, offer the perfect solution.

By customising the volume, thickness, and curl of the lash fans, you can create anything from a soft, voluminous style to a dramatic, mega-volume look that truly stands out.

The Growing Demand for Diverse Lash Styles

In recent years, the lash industry has seen a surge in demand for customisable lash services.

Clients no longer want a one-size-fits-all approach; instead, they seek personalised lash treatments that align with their lifestyle, personality, and occasions.

This growing demand underscores the importance of mastering both Classic and Russian Volume techniques, allowing you to offer a versatile range of services.

Daily Wear: Clients looking for a more natural appearance usually want lashes that they can wear daily without feeling overdone.

Classic Lashes or a light Volume set are perfect for these clients. The focus here should be on enhancing their natural beauty while maintaining an understated elegance.
Special Events: For weddings, parties, or any special occasion, many clients want to make a statement.

6D (or more) Russian Volume Lashes provide the dramatic flair that’s ideal for such events. You can tailor the volume and length to achieve the perfect level of glamour, ensuring that your clients look their best for their big moments.

Crafting a Diverse Service Menu: Budget-Friendly Options and Quick Services

One of the most effective ways to cater to a broad range of clients is by offering a diverse service menu that includes various lash styles, price points, and appointment durations.

A well-structured menu not only attracts a wider client base but also allows you to maximise your earnings by catering to different budgets and preferences.

Budget-Friendly Options: Offering services at various price points ensures that you can accommodate clients with different budgets. For instance, Classic Lashes might be more affordable, while Russian Volume Lashes can be priced higher due to the complexity and time required.

This flexibility in pricing can make your services accessible to more clients, increasing your overall client base.
Quick Services: In today’s fast-paced world, not all clients have the time or patience for long lash appointments.

This is where services like a Half Set can be incredibly valuable. A Half Set involves applying lashes to only half of the lash line or a reduced number of lashes, whether Classic or Volume.

This technique is perfect for clients who are short on time, have anxiety about long appointments, or simply prefer a lighter lash look.

From a business perspective, Half Sets are a win-win: they take less time to apply, meaning you can serve more clients in a day, boosting your income without compromising on quality.
Customisation: The ability to offer custom lash designs tailored to each client’s preferences and natural lash health is a significant advantage.

By offering a menu with options like light volume, medium volume, or mega volume, alongside different lengths and curls, you provide clients with the ability to choose a look that’s perfect for them.

This level of customisation can lead to higher client satisfaction and repeat business.

3 Top Tips! Meeting Market Demand: Offering a Range of Lash Services

To stay competitive in the lash industry, it’s essential to offer a wide array of services that cater to different client needs. Here’s how you can meet market demand effectively:

Consultations Are Key: Every client is unique, and a thorough consultation is crucial to understanding their desires.

During this time, discuss the differences between Classic and Russian Volume Lashes, and show examples of each style.

This helps clients make an informed decision and ensures that their expectations align with the final result.
Customisation Is Crucial: Whether your client is seeking a natural look or a more glamorous style, the ability to customise their lash set is what sets your services apart.

Offer various lengths, curls, and volumes to suit different preferences, and ensure that your clients leave feeling satisfied with a look tailored specifically to them.
Education and Aftercare: Educating your clients on aftercare is just as important as the initial application.

Provide detailed instructions on how to maintain their lashes, especially for those opting for Russian Volume Lashes, which require more meticulous care.

This includes daily brushing, avoiding oil-based products, and scheduling regular infill appointments.

Advanced Techniques: Pre-Made Fans vs. Handmade Fans

As the demand for Volume Lashes grows, so does the need for efficient application techniques. Lash technicians have the option of using pre-made fans or creating handmade fans during the application. Here’s how each method can impact your service:

Pre-Made Fans: These are pre-manufactured lash fans that can be applied directly to the natural lashes.

The main advantage of pre-made fans is the time saved during application, allowing you to serve more clients in a day.

Additionally, high-quality pre-made fans are now available from many reputable brands, ensuring that the final result is still lightweight and voluminous.

Pre-made fans are particularly useful for technicians who are new to Russian Volume Lashes or for those who want to offer a quicker service.
Handmade Fans: Creating fans by hand allows for greater customisation and precision.

This technique requires more time and skill, but it offers the ability to perfectly match the client’s natural lashes with the ideal fan size and volume.

Handmade fans are often preferred by experienced technicians who want to provide a bespoke service tailored to each client’s unique needs.

For a more in-depth comparison between pre-made and handmade fans, be sure to read our detailed article on the topic here.

Training and Skill Development

Whether you choose to work with pre-made fans or master the art of handmade fans, ongoing training is essential.

The lash industry is constantly evolving, with new techniques and products emerging regularly.

Staying updated on these trends through advanced courses and workshops will not only enhance your skills but also keep your services competitive.

Building a Loyal Client Base

Successfully transitioning your clients from Classic Lashes to Russian Volume Lashes isn’t just about mastering the technique—it’s about building trust and understanding their needs.

By offering a range of styles, providing thorough consultations, and maintaining high standards of service, you’ll cultivate a loyal client base that values your expertise.

By understanding the diverse preferences of your clients, offering a variety of lash styles, and staying committed to ongoing education, you can meet the growing demand for both natural and glamorous lash looks.

Additionally, having a well-structured service menu that includes budget-friendly options and quick services like Half Sets allows you to cater to a broader audience, increase your earnings, and efficiently manage your time.

Whether your clients are looking for a subtle enhancement or a bold statement, your ability to deliver customised, high-quality lash extensions will set you apart in the competitive beauty industry.

Ready to transform your business, attract more clients, and earn the fair price your expertise deserves?

Let’s elevate your lash services together!

Business Mentoring by Rebeca Scattone